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February 17th, 4:32 am

Superbrands Philippines

Franchise Government
If only we can franchise the management of government to competent and proven managers. This together with an owner’s manual as to how government should work. Some may say it is best to just outsource management. Either way, it’s all about sourcing competence and integrity. So, out of the 107 million Filipino’s, we cannot source any competence and integrity? But what of our president who in three years have managed not only a plurality but a very high confidence rating? Problem is; he is but one person. Does this mean his cabinet and appointees are failures… I guess so! The issue is further exacerbated by the mandates given local governments.
What to do? Calling FIFA, the Filipino International Franchise Association; is there a franchise we can use for our government?
Ridiculous as this may sound, is this not the issue with people with capital. They who have funds to invest but do not know what to do with their monies are the direct customers of franchise opportunities. As this applies to business and guaranteed profits, why shouldn’t it apply to governments? Our government calls this, privatization. Just like what has been done with chaotic results for our transport services, power, for most of our public utility, and more… and all with disastrous results.
There is so much emphasis to nationalism or what in business terms we call brand. But aren’t they but one and the same thing?
Sadly the Intellectual Property Office is inutile in protecting brand rights. Then there is the issue of first-to-register versus first-to-use. The IPO cannot even decide on this, pity. And as a last resort, our courts only stand for delays and non-resolutions with decades to hear when no one is listening. Is there relief anywhere?
All the question marks make this piece even more aggravating to write but either way we need to look for an answer, a solution for our futures just as we do with our businesses and our investments. How is it that there are remedial, long term and even academic remedies for our monies and yet for our government we are resigned to incompetence? Corporations are not democratic, very much like the private sector where the dictator is the owner if not the ruling monarchy.
Is it possible that the reason there are no remedies is due to the concept of democracy and our concept of freedom? What is this feeling of being upset or annoyed, especially because of the inability to change or achieve something? Hang on… I found it, it’s called FRUSTRATION, further described as the prevention of the progress, success, or fulfillment of something.
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Authentic brands do not portray themselves as  how they want customers to hear them. Instead, they express themselves openly as to who they are and tend to offer nothing less than the best products and services to customers.
Niektoré kroky spoločnosti Tesla sa môžu zdať, akoby Elon Musk považoval tento biznis za hru. V prvom rade v úspech značky verí natoľko, že do spoločnosti investoval vlastných 65 miliónov eur.

Pri marketingových launchoch sa špekuluje o tom, že aj faily má dokonale naplánované. Napríklad keď sa pri poslednom z nich rozbilo okno na predstavovanom aute. Mediálna pozornosť bola zaručená. Nehovoriac o modeli Cybertruck, ktorého predstavenie bolo dosť možno najvydarenejším marketingovým počinom medzi značkami v minulom roku. Svoju továreň Gigafactory navyše v súkromí s kolegami volá “mimozemská bojová loď” (alien dreadnought).

Čo už ale nie je hrou, ale realitou, je trhová hodnota značky Tesla. Predstavuje 164 miliárd dolárov, čo je viac ako 104 miliárd dolárov General Motors, Ford a Fiat Chrysler dohromady. Pokiaľ sa navyše Tesla stane do roku 2028 spoločnosťou s hodnotou 650 miliárd dolárov, Elon Musk získa odmenu vo výške 50 miliárd dolárov. A ktovie, možno aj to je pre neho len hra :)

Viac sa dozviete tu:
Mesmo com o crescimento da Tv, Internet e redes sociais, a rádio continua sendo uma referência nos meios em Moçambique. Feliz dia da Rádio.

#superbrandsmocambique #superbrands #brands #marcas #radio #diadaradio #mocambique #mozambique
Greetings to Tadiran international
“Allow those you are leading to be able to make decisions; don’t be a problem solver for everyone, that’s the only thing that makes an employee fill the sense of ownership of the company “ Joyce Mhaville MD ITV Tanzania

#branding #leadership  #credibility
כל הכבוד לחברת תדיראן Tadiran

February 11th, 11:07 am

Superbrands Israel

חברת הביטוח איי. אי. ג׳י, שחברה במועדון הסופרברנדס של ישראל מגייסת:
ל- AIG דרוש מנהל/ת פעילות השירות אונליין (Online Service Manager).

תכולת התפקיד:
הובלה של טרנספורמציה דיגיטלית בתחום השירות (הובלת פרוייקטים תשתיתיים להרחבת הפעולות בנכסים הדיגיטליים ושיפור תהליכים קיימים בעולמות השירות העצמי). ובכלל זה:
• ניהול שירותי האונליין במטרה להגדיל שימושים ולצמצם שיחות למוקדים הטלפוני.
• בניית תוכנית שירותי האונליין השנתית ואחריות מלאה על יישומה.
• יזום, איפיון עסקי, UX, ניהול מטרציוני של שותפים עסקיים וטכנולוגיים בפרוייקט, ניהול בדיקות, השקה ,הטמעה ומדידה.
• אחריות על הוספת שירותי אונליין חדשים.
• ניתוח ובדיקת תקינות תהליכים, לרבות תמיכה בבעיות ותקלות.

דרישות התפקיד:

ניסיון והיכרות עם עולם השיווק הדיגיטלי והיכרות טכנולוגית עם ערוצי הדיגיטל, ניסיון בניהול פרויקטים חוצי חברה בתחום האינטרנט ופרויקטים טכנולוגיים.
ניסיון בעולמות UX וניתוח מסעות לקוח.
הבנה טכנית חובה ; השכלה אקדמאית (PMO יתרון) ; שליטה בתכנות האופיס, ג'ירה, גלאסבוקס ; היכרות עם מערכות ניטור (גוגל אנליטיקס) יתרון משמעותי ; אנגלית ברמה גבוהה.

משרה מלאה ונכונות לשעות עבודה נוספות, מיקום המשרה בפתח תקווה.

המסוקרנים מוזמנים לשלוח קורות חיים לשרון,
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Follow the link below to see all your favourite brands on the SuperbrandsTV - SBTV Channel:

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Follow the link below to see all your favourite brands on the SuperbrandsTV - SBTV Channel:

Whether you have a brick-and-mortar retail business, a virtual consultancy, or something in between, all businesses need to display honesty and credibility in order to gain the trust of customers.
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February 5th, 9:39 am

Superbrands Germany

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Es geht wieder los! Wir starten in die nächste Runde und freuen uns auf die #Superbrands Germany 2020/2021! 🎉🚀😃

Gerade gründen wir die neue Jury, die mit darüber entscheidet, welche Marken die stärksten unseres Landes sind. Demnächst mehr zu den Jury-Mitgliedern und zu den ausgezeichneten Marken!


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Mandy Gieseler 🤔

“You should not put yourself out there as a woman but as a professional .Your capabilities and what you bring on the table is what counts.” Joyce Mhaville MD ITV, Tanzania

#leadership #innovation #sustainability #credibility
#Superbrandsmasterclass #Thoughtleader


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You are right

February 5th, 2:56 am

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